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Please use this identifier to cite or link to this item: http://hdl.handle.net/1812/283

Title: Understand Users: Factors that Affect Users’ Perception of a Website’s Quality
Authors: Yun-Ke Chang
Hwee-Ming Lam
Chooi-Chin Liew
Morales-Arroyo, Miguel A.
Keywords: E-commerce websites
Quality factor
Cluster analysis
Issue Date: Jun-2007
Publisher: Library & Information Science Unit, Faculty of Computer Science & Information Technology
Abstract: With the growing amount of information available on the Internet and affordable IT product and services, people tend to go online when they have information needs. Information literacy initiatives often times focus on educating public in how to evaluate and verify information in various formats such as text, image, audio and video. One important issue in conducting any instructional methodology is to understand the status of the minds of the learners. The authors of this paper suggest understanding how Internet users perceive the quality of web sites is the first step in designing the content of an information literacy program so that lessons can be created to reinforce right attitude while correct inaccurate public opinions about online information. The objective of this study is not to judge users’ level of information literacy but to suggest areas that should be taken into consideration or reevaluated in information literacy initiatives. This paper reports the results of a study conducted in Singapore in an attempt to understand factors that affect users’ perception of the quality of e-commerce websites. Survey questionnaires with 90 factors were used to collect users’ perception of quality factors in eight categories. More than 100 participants of age 21 to 50 answered the survey during February and March 2007. The result of data analysis suggested that users placed high expectation in the accuracy of web site content, security, and usability. The attractiveness of a site is considered less important. However, it was observed security policy or protocols are not well communicated with users in several existing e-commerce websites in Singapore
Description: Building an information society for all: proceedings of the International Conference on Libraries, Information and Society, ICoLIS 2007, Petaling Jaya, Malaysia, 26-27 June 2007
URI: http://dspace.fsktm.um.edu.my/handle/1812/283
ISBN: 978-983-43491-0-3
Appears in Collections:ICoLIS2007

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