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Please use this identifier to cite or link to this item: http://hdl.handle.net/1812/609

Title: Profiling consumers based on their shopping behaviour
Authors: Hee, Chii Chyuan
Keywords: Shopping behaviour
Cluster members
Mall management
Shopping value
Issue Date: Jul-2009
Publisher: University Malaya
Abstract: The objective with this report is to segment and analyze the shopping mall consumers based on their shopping behaviour during their visit. Two hundred shoppers completed self-administered surveys regarding their attitudes toward 88 individual shopping behaviour items. Based on exploratory qualitative and quantitative studies, a eighteen factor scale is developed that consists of shopping mall brand loyalty, shopping mall trust, brand affect, purchase loyalty, attitudinal loyalty, quality conscious, brand conscious, novelty fashion conscious, confused by choice, price conscious, shopping avoid, impulsive buying, flow, recreational shopping, utilitarian, mall atmosphere, product and service perception and convenience. Using the eighteen consumer shopping behaviour profiles, a cluster analysis of consumers reveals four shopper segments, called here the loyal shoppers, the economic shopper, the recreational shoppers and the apathetic shopper. The paper profiles clusters on socio-demographics to examine similarities and differences among cluster members. The paper discusses the implications that should be benefit to the mall management.
Description: Dissertation -- Faculty of Business and Accountancy, University of Malaya, 2009.
URI: http://dspace.fsktm.um.edu.my/handle/1812/609
Appears in Collections:Masters Dissertations : MBA

Files in This Item:

File Description SizeFormat
Abstract_ACKNOWLEDGEMENTS.pdfAcknowledge& Abstract14.29 kBAdobe PDFView/Open
Cover page.pdfCover Page9.16 kBAdobe PDFView/Open
Chapter 2_literature review.pdfChapter 294.25 kBAdobe PDFView/Open
CHAPTER 5_conclusion.pdfChapter 537.45 kBAdobe PDFView/Open
Appendix A_Questionnaire.pdfAppendix A69.87 kBAdobe PDFView/Open
Chapter 3_ResearcMethodology.pdfChapter 357.28 kBAdobe PDFView/Open
Bibilography.pdfBibilography53.75 kBAdobe PDFView/Open
Chapter 4_research results.pdfChapter 4154.09 kBAdobe PDFView/Open
TABLE OF CONTENTS.pdfTable of Contents30.12 kBAdobe PDFView/Open
Chapter 1_Introduction.pdfChapter 146.34 kBAdobe PDFView/Open
Appendix B_statistic results.pdfAppendix B538.73 kBAdobe PDFView/Open

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