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Please use this identifier to cite or link to this item: http://hdl.handle.net/1812/617

Title: Higher education marketing concerns: Factors influenceing Malaysian students' intention to study at Higher Eduaction Institutions
Authors: Lau Sear Haur
Keywords: Higher eduacation
HEIs marketing
Higher eduaction-Malaysia
Issue Date: 2009
Publisher: University of Malaya
Description: Dissertation (M.B.A.) -- Faculty of Business and Accountancy, University of Malaya, 2009.
URI: http://dspace.fsktm.um.edu.my/handle/1812/617
Appears in Collections:Masters Dissertation: Management

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