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Please use this identifier to cite or link to this item: http://hdl.handle.net/1812/743

Title: Education management: perception of TQM and its effect on attractiveness of place of study
Authors: Jie, Feng
Keywords: Education management
Higher educational institutions
Place of study
Issue Date: Sep-2008
Publisher: University of Malaya
Abstract: This study aims to investigate the post-graduate student’s perception on TQM and it effect on attractive place for study. The objective of this study to examine the components of TQM being practiced in higher educational institutions and their impact on performance that student perceived as the attractiveness of place of study. This survey was carried out on 3 universities and 115 students in their TQM perception with 5 different universities. There are seven hypotheses were tested. The findings reveal that the institution implementing the two component of TQM namely, quality of service which had impact on institution continuous improvement, and student needs focus which had impact on customer satisfaction, both components had its effect on attractive place for study. The findings also indicated that there was a high positive correlation between the extent to which the components of TQM were being practiced and the positive impacts on attractiveness of place of study ranking.
Description: Dissertation (M.B.A.) -- Faculty of Business and Accountancy, University of Malaya, 2008.
URI: http://dspace.fsktm.um.edu.my/handle/1812/743
Appears in Collections:Masters Dissertations : MBA

Files in This Item:

File Description SizeFormat
EM-context.pdfThesis Text323.43 kBAdobe PDFView/Open
Ack-Abs-Con.pdfAbstract, Acknowledgement & Table of Contents415.68 kBAdobe PDFView/Open
Questionnaire.pdfQuestionnaire267.32 kBAdobe PDFView/Open
Bibliography.pdfBibliography210.38 kBAdobe PDFView/Open
Cover.pdfCover Page120.85 kBAdobe PDFView/Open
SPSS-results.pdfSPSS-results667.75 kBAdobe PDFView/Open

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