Education management: perception of TQM and its effect on attractiveness of place of study

Abstract

This study aims to investigate the post-graduate student’s perception on TQM and it effect on attractive place for study. The objective of this study to examine the components of TQM being practiced in higher educational institutions and their impact on performance that student perceived as the attractiveness of place of study. This survey was carried out on 3 universities and 115 students in their TQM perception with 5 different universities. There are seven hypotheses were tested. The findings reveal that the institution implementing the two component of TQM namely, quality of service which had impact on institution continuous improvement, and student needs focus which had impact on customer satisfaction, both components had its effect on attractive place for study. The findings also indicated that there was a high positive correlation between the extent to which the components of TQM were being practiced and the positive impacts on attractiveness of place of study ranking.