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Please use this identifier to cite or link to this item: http://hdl.handle.net/1812/758

Title: Factors influencing attitudes towards gray market cars in Malaysia and intention to buy
Authors: Siti Safira Ismail
Keywords: Gray market cars
Consumers’ attitude
Consumers’ behavioral
Consumer intention
Price-Quality
Malaysia
Issue Date: 2008
Publisher: University of Malaya
Abstract: The purpose of this research is to propose and test a model that integrates the main predictors of consumers’ attitude and behavioral intentions toward gray import cars in Malaysia. The goal is to contribute in helping companies understand the main factors influencing consumer behavior toward gray import cars, be it gray import dealers or authorized dealers. An integrated model is proposed following the studies by Huang et al (2004). A survey with 250 consumers was conducted and structured statistical software was used to test the proposed relationships. The main contribution of the paper is to show that consumer intentions to buy gray import cars are dependent on the attitudes they have toward gray import products, which in turn are influenced by other factors such as price consciousness, value consciousness, price-quality inference and risk averseness of a person. The paper reinforces the mediator role of attitude in the relationship between these antecedents and behavioral intentions. The paper also contributes to inform policy makers and managers of brands in both authorized channel and gray channel about the main predictors of consumer’s attitudes towards gray import cars. In this way, policy by the government can be tailored better to protect brand owners while at the same time liberalize the market to give more choices for the customers.
Description: Dissertation (M.B.A.) -- Faculty of Business and Accountancy, University of Malaya, 2008.
URI: http://dspace.fsktm.um.edu.my/handle/1812/758
Appears in Collections:Masters Dissertations : MBA

Files in This Item:

File Description SizeFormat
Thesis Siti Safira Ismail CGA040136 - Part 1.pdfCover, Abstract and Table of Content17.82 kBAdobe PDFView/Open
Thesis Siti Safira CGA040136 - Part 2.pdfThesis Text205.58 kBAdobe PDFView/Open


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