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Please use this identifier to cite or link to this item: http://hdl.handle.net/1812/85

Title: A STUDY ON ELECTRONIC COMMERCE IN TURKEY; THE PROSPECT OF ELECTRONIC COMMERCE FOR TURKISH SMEs
Authors: Ozel, Cafer
Keywords: Small and Medium Enterprises (SME’s)
Issue Date: 2006
Abstract: Although e-commerce is widely accepted and adopted by business organizations in the industrialized countries, Small and Medium Enterprises (SME’s) are slow in implementing it. Small and Medium Enterprises (SMEs) are considered as important feature in the economies of every country. This crucial sector contributes to the development of national economies by providing employment, innovation and prosperity creation. This research project investigates the barriers to e-commerce implementation by SMEs in Turkey, and examine their experience related to; security and privacy, personnel qualification, customer satisfaction, change management and marketing. The study involved a survey and interviews with 20 SMEs and 100 consumers of these SMEs. Based on the survey results, it can be concluded that; the primary determinants of SMEs e-commerce in Turkey remains to be security and privacy issues, personnel qualification, customer satisfaction, organizational change, marketing and overall management. On the other hand, overall quality in terms of ecommerce is definitely the most important factor to consider.
Description: Master of Information Technology
URI: http://dspace.fsktm.um.edu.my/handle/1812/85
Appears in Collections:Masters Dissertations: Computer Science

Files in This Item:

File Description SizeFormat
References.pdfReferences76.77 kBAdobe PDFView/Open
Cover.pdfPreliminary208.04 kBAdobe PDFView/Open
Chapter1.pdfChapter 159.38 kBAdobe PDFView/Open
Chapter2.pdfChapter 2147.29 kBAdobe PDFView/Open
Chapter3.pdfChapter 327.33 kBAdobe PDFView/Open
Chapter4.pdfChapter 4171.34 kBAdobe PDFView/Open
Chapter5.pdfChapter 533.89 kBAdobe PDFView/Open
Appendix1.pdfAppendix 122.04 kBAdobe PDFView/Open
Appendix2.pdfAppendix 216.53 kBAdobe PDFView/Open
Appendix3.pdfAppendix 349.84 kBAdobe PDFView/Open


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