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Please use this identifier to cite or link to this item: http://hdl.handle.net/1812/976

Title: Learning customers’ purchasing behaviour through online games
Authors: Ghasemi, Mohammad Sadegh
Keywords: Customers’ behaviour
Online games
Customer Knowledge Management
Issue Date: 2009
Publisher: University Malaya
Abstract: Today one of the most important challenges in customer knowledge management (CKM) is to know customer’s profile and buying pattern. It is very difficult to know why a customer buy or do not buy a product. Knowing a customer’s buying pattern and capturing this patterns gives opportunity to the top management of a company to make strategic planning, marketing strategies and decisions in meeting customers need in order to maximize profit for the company. In normal circumstances, customer knowledge management system analyzes transactional data in order to capture customers’ buying pattern. Every day E-business and E-shopping is growing enormously and there are tremendous potential customers surfing the net, where 217 million of this potential customers are playing online games every day. This research proposes an alternative way to capture customers’ buying pattern. An online game is developed to capture the customers’ buying pattern. The online game is able to do so by analyzing the choices made and their answers to quizzes while players are interacting with the game at the same time. This research employs a mixed-method approach that combines online survey, questionnaire and face-to face interviews for data collection process.
Description: Dissertation (M.C.S.) -- Faculty of Computer Science & Information Technology, University of Malaya, 2009.
URI: http://dspace.fsktm.um.edu.my/handle/1812/976
Appears in Collections:Masters Dissertations: Computer Science

Files in This Item:

File Description SizeFormat
Apendix D Designers testing Questionnaire.pdfApendix D35.22 kBAdobe PDFView/Open
chapter 2.pdfChapter 2582.16 kBAdobe PDFView/Open
1-Title page.pdfTitle Page6.5 kBAdobe PDFView/Open
4- table of contents.pdfTable of Contents39.14 kBAdobe PDFView/Open
Apendix A Questionnaire for interviewing designers.pdfApendix A 32.26 kBAdobe PDFView/Open
chapter 1.pdfChapter 156.81 kBAdobe PDFView/Open
chapter 6.pdfChapter 61.2 MBAdobe PDFView/Open
User Guide.pdfUser Guide772.63 kBAdobe PDFView/Open
3- Acknowledgemnet.pdfAcknowledgemnet27.7 kBAdobe PDFView/Open
6- list of tables.pdfList of Tables29.94 kBAdobe PDFView/Open
Apendix C Customers testing Questionnaire.pdfApendix C33.35 kBAdobe PDFView/Open
Apendix E Online survey Questionnaire.pdfApendix D33.33 kBAdobe PDFView/Open
chapter 3.pdfChapter 3310.9 kBAdobe PDFView/Open
2-Abstract.pdfAbstract28.06 kBAdobe PDFView/Open
5- list of figures.pdfList of Figures29.68 kBAdobe PDFView/Open
Apendix B Questionnaire for interviewing sale-marketing stuff.pdfApendix B33.67 kBAdobe PDFView/Open
chapter 5.pdfChapter 5676.01 kBAdobe PDFView/Open
Refrences.pdfRefrences44.29 kBAdobe PDFView/Open
chapter 4.pdfChapter 4316.77 kBAdobe PDFView/Open
chapter 7.pdfChapter 751.46 kBAdobe PDFView/Open

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